Can you use LinkedIn to make money?

Nina Hendy
@ninahendy

Australian business owners are landing a stream of new business via professional social media platform LinkedIn.

LinkedIn has become a vital business lead generation tool for Sydney businessman Aaron Agius.

The co-founder of online marketing agency Louder Online started by setting up a LinkedIn group three years ago called Marketing Leaders of Australia, inviting some of the best and brightest marketing minds in the country to join. In the first month, he landed a client worth $6,000 a month.

“We’ve then got the ability to put our own content in front of them, which has proved to be a really successful strategy for us,” he says.

Out of 10 relevant posts to marketing leaders he shares, roughly two are carefully prepared information about Louder Online and how its services can help others in business.

The importance of good quality, shareable content cannot be underestimated.

Agius has set up automated systems that enable him to read content on his iPad and save it to be pushed out via social media sharing platform Buffer.

The importance of good quality, shareable content cannot be underestimated, Agius says.

LinkedIn is shaping up to be a vital way for Australian businesses to bolster sales, particularly as the platform has evolved over the years.

Not only does LinkedIn enable you to build your brand awareness, it also allows you to demonstrate your thought leadership. LinkedIn Premium membership also gives you 25 InMail credits per month to send messages directly to people you aren’t connected with, even if you have no mutual connections.

Not only does LinkedIn enable you to build your brand awareness, it also allows you to demonstrate your thought leadership.

Linkfluencer is an Australian business that trains others in how to get the most out of the platform.

Founder Alex Pirouz has used the platform to grow his database from 30 subscribers to more than 14,000 in the two years since he set it up. In that time, he’s generated hundreds of new clients through events and online webinars.

“There’s no doubt that LinkedIn is an extremely powerful tool in business in this day and age, which shouldn’t be underestimated.”

Make the most of the summary section of the platform by writing how you want to be known and your reputation, rather than what you’ve done in the past, remembering that your title doesn’t have to be your actual job title, adds social media and PR expert Catriona Pollard, of CP Communications in Sydney.

Nina Hendy

Nina Hendy is an Australian freelance business journalist and wordsmith who writes for BBC Australia, BRW, sections of The Age, Sydney Morning Herald and affiliated mastheads, SmartCompany, Private Media and Edge titles.

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