Essential online reading for entrepreneurs

Lisa Cugnetto

We think US founding father and all round wise man Benjamin Franklin had it right when he said: “An investment in knowledge pays the best interest.” Knowledge is priceless to an entrepreneur – but so is time.

From the practical to the motivational, here’s ShortPress’ curated list of essential online reading for entrepreneurs.

Seth Godin

The self-titled blog of Seth Godin, US writer, entrepreneur, marketer and the author of 18 bestselling books (including Purple Cow and Unleashing The Ideavirus), is interesting reading. Godin’s acute entries are worth pondering, and where relevant, practicing.


Want some bright new ideas, inspiration and commentary? Online entrepreneur and Twitter co-founder Evan Williams describes his most recent project Medium as a “networked publishing platform”. Indeed, the global site allows people to write, read and interact with content of all kinds. Search by tag, for example ‘entrepreneurship’, c­­­heck out the site’s top stories,and bookmark your favourites.

Social Media Examiner

Social Media Examiner will keep you up to date with all you need to know about the ever-changing social media space, as well as offering great advice and insights on how best to manage your business on various social platforms.

In her seminal book Lean In: Women, Work And The Will To Lead, author and Facebook COO Sheryl Sandberg’s encourages women to pursue their ambitions and seek equality in the workplace. Describing itself as the book’s ‘next chapter’, is a rich source of inspiration and education for businesswomen the world over.


Non-profit organisation TED’s mission is to share ‘ideas worth spreading’, which they certainly do through their amazing online library of 2,000 TED Talks. Search by topics – for example, entrepreneur, creativity or innovation. Try a curated playlist such as ‘Work Smarter’ or ‘How To Be A Great Leader’. Or get a daily dose of global inspiration from their Ideas blog.

Richard Branson

Founder of the Virgin Group, Richard Branson is well known for his cheeky and unconventional approach to business. On his blog he writes about many things spanning the entrepreneurial through to the everyday. As you’d expect there are Virgin-related business entries but there’s also plenty of the inspirational, personal and uplifting content which we could all learn from.


If content, social and marketing are a key part of your business then pay a visit to online magazine The Content Strategist. Created by US content marketing agency Contently, it’s ripe with branding and marketing trends, insights, advice, opinion pieces and brand case studies.

While your days may be busy, making a little time each day to read can help you grow your knowledge and better the way you do business.

Lisa Cugnetto

Lisa Cugnetto is a Sydney-based freelance writer, editor and content producer. While she writes across all manner of subjects, she enjoys business, arts, travel, lifestyle and popular culture best.