Four ways your customers are doing your social media content marketing for you

There are some serious benefits to making your community a part of your brand.

marketing

Aja Stuart

READ TIME - 1:53

Joel Svensson

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In this fast-evolving landscape, it's important to keep up to date.

5 viral PR campaigns to inspire your small business marketing

With a small budget and big ideas, guerrilla marketing toys with the conventional to create impressionable advertising.

How 3 of the world's biggest companies bounced back from PR disasters

Crisis averted.

Five marketing strategies for less than $5K

Marketing might be essential, but it can be a tricky expense to balance on top of everything else – especially for small businesses of those just starting up.

PROMOTED FEATURE

Four ways your customers are doing your social media content marketing for you

There are some serious benefits to making your community a part of your brand.

The innovative growth strategies you need to know about

They're simpler to action than you might think.

Seven secrets to nailing content marketing as a small business owner

It's about entertaining and informing readers, without bludgeoning them with overt sales messages.

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"I don’t see it as a conflict, although I know a lot of clients may see it as a conflict."

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New year, new business right?

The pros and cons of e-marketplaces for small businesses

While there's plenty of praise from those who ventured into e-marketplace success, there are still a few negatives you should be aware of before taking the plunge.

Growth hacking: what is it and will it work for you?

Growth hacking is where the skill sets of marketers, engineers and product developers meet to make a product go viral, seemingly on its own.

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Sylvia Pennington

The small business owner's guide to renting a workspace

So what are some of the things you need to consider before racing out and renting a workspace?

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Li-Fi, RPA and more: 4 tech trends you need to know about

You never know which disruption-ripe market or innovation gap will be the one in which you make your bones.

VOICES

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Why procurement is the new black in business

Procurement is experiencing a meteoric rise to prominence, with over 2.5 million active professionals working in a procurement role across the globe.

Sylvia Pennington

Five easy ways to trim your business outgoings

For small businesses and startups operating on a shoestring, even small savings can make a big difference to the bank balance at the end of the month and the bottom line at year’s end.

Margaret Paton

What makes the difference between an entrepreneur and an employee?

"While others see many good ideas and opportunities just float by, entrepreneurs have the opposite problem; stopping themselves chasing too many good ideas at once."