The key to good content marketing is balance, and if you're after search engine rankings, you need to produce well-crafted content.
Five easy ways to protect your brand online
The thought of someone leveraging your hard-earned brand equity for their own profit is likely to be a frightening notion. While putting your work online allows you to reach a global audience, it also greatly increases the chances of having your intellectual property copyright breached, your website hacked or someone cybersquatting your domain name. Learn how to limit your vulnerability by considering the following tips.
Most smaller players don't have the means to pay for SEO, but fear not, there are a number of things you can do to optimise your Google ranking without help.
In a nutshell, influencers will bring on board their own sphere of influence who in turn, will likely influence others in their circle – and on and on it goes.
If you're in the race to offer the lowest prices, be aware that this isn't the most sustainable strategy – for a number of reasons.
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SEO: there are some things you can do to help yourself
Most smaller players don't have the means to pay for SEO, but fear not, there are a number of things you can do to optimise your Google ranking without help.
Whatever your objective is, a network needs to be nurtured before you can start seeing the benefits.
Ironically, being authentic takes planning. Here's how.
Yes – you'll have to decide on the prize and how you'll pick a winner but first, you need to ask yourself: what's your overall goal?
Because the truth is – "a bad website can be worse than no website at all," says experienced web developer, Ariel Smith-Essers.
Knowing, honing, adapting, and working your advantage will keep you at the front of the pack for a long time to come.
Online platforms enable consumers to tell people exactly what they think of you. Your brand reputation is critical, so make sure you know exactly how to respond.
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As an entrepreneur you should have confidence in your ideas and ability to make decisions, but guess what? It's everyone else's job to put you through your paces.
Procurement is experiencing a meteoric rise to prominence, with over 2.5 million active professionals working in a procurement role across the globe.
For small businesses and startups operating on a shoestring, even small savings can make a big difference to the bank balance at the end of the month and the bottom line at year’s end.