Marketing might be essential, but it can be a tricky expense to balance on top of everything else – especially for small businesses of those just starting up.
How 3 of the world's biggest companies bounced back from PR disasters
Whoever coined the term “all publicity is good publicity” definitely didn’t have a multi-million dollar company’s reputation on the line. All it takes is one tone-deaf tweet to lose consumers’ trust, costing sponsors and millions of dollars in revenue.
There are some serious benefits to making your community a part of your brand.
PROMOTED FEATURE
While there's plenty of praise from those who ventured into e-marketplace success, there are still a few negatives you should be aware of before taking the plunge.
Growth hacking is where the skill sets of marketers, engineers and product developers meet to make a product go viral, seemingly on its own.
While some people find data sexy, most of us don’t. So let’s start with some motivation.
With huge aspirations it might seem like the opposite of what you're aiming for, but finding your niche is all part of the long term plan.
If you’re looking to build stronger brand loyalty, larger or repeat sales, engaged customers, and a better bottom line, add some value. Here are five ways to do it.
Social media can provide your startup or small business with some of the marketing muscle of your larger competitors, without the high price tag.
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VOICES
"While others see many good ideas and opportunities just float by, entrepreneurs have the opposite problem; stopping themselves chasing too many good ideas at once."
It all boils down to this: Know why you exist; know where you're going; make it brief; make it simple; and finally – curb the fluff.
As an entrepreneur you should have confidence in your ideas and ability to make decisions, but guess what? It's everyone else's job to put you through your paces.