New delivery startup Sendle levels the playing field

Nina Hendy

James Moody has launched a startup that’s got a bright future ahead of it. Sendle is a door-to-door delivery service designed to make sending a parcel as easy as sending a text, unlocking efficient delivery for small businesses in Australia. It has an online booking system, active tracking and support on every parcel, signature on delivery and an easy returns system for customers.

Sendle’s nationwide delivery network means Australian businesses can now send up to 25kg door-to-door from $9.75 in the same city and $24.75 nationally. The startup launched in November last year.

Moody says that in our world of ecommerce, Sendle levels the playing field for all, and brings the postal service into the 21st century. “In a country with over two million small businesses, it’s important they’ve given a chance to truly compete with the big end of town.

“We’ve created something that gives Australians logistics at their fingertips. Sending parcels has actually been quite a painful process for businesses, so finding a way to solve it by creating a product that you market really wants has been received so well by the market.”

Being in business has taught us to find a really big problem, and then find a way to solve it.

Moody’s CV boasts a slew of high profile roles including Executive Director, Development at the CSIRO, Commissioner, Australian National Commission for UNESCO, member of the Australian Bureau Metrology Advisory Board and Trustee for the Australian Museum. Moody was also a panellist on ABC’s The New Inventors from 2004-2011, is co-author of The Sixth Wave: How To Succeed In A Resource-Limited World and is also founder of TuShare, Australia’s fastest-growing giving community.

Moody has also recently announced a partnership with one of Australia’s largest delivery networks, Toll, which joins Fastway and CouriersPlease in Sendle’s expanding network. The addition of Toll in the network means Sendle now harnesses over 3000 delivery vehicles that deliver over 700 million packages per year.

The lesson for others with a startup dream? “Being in business has taught us to find a really big problem, and then find a way to solve it.”

Nina Hendy

Nina Hendy is an Australian freelance business journalist and wordsmith who writes for BBC Australia, BRW, sections of The Age, Sydney Morning Herald and affiliated mastheads, SmartCompany, Private Media and Edge titles.

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