The four-step guide to increasing efficiency

Joel Svensson
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Many businesses will start out with lean, focused and simple processes. However, business owners can’t plan for everything and ad-hoc solutions are an inevitable result of an ever-changing landscape.

And as time goes by, processes multiply and interlinking systems become ever more complex and convoluted. Operational bloating creeps in and business owners can quickly find themselves swamped by never-ending to-do lists that don’t add any real value.

Thankfully, there are a multitude of options for trimming fat and making processes more efficient.

Use dashboard applications

If you’re leveraging social media to push content or marketing, dashboard applications can be a great tool for simplifying your business processes.

Getting your message out at the right time to the right audience can be challenging if you’re constantly having to log in and out of various accounts. Instead, programs like TweetDeck and Buffer let you manage multiple social media accounts simultaneously. They also offer the ability to schedule posts, allowing for greater planning and flexibility.

If you’re concerned about metrics, options such as Cyfe offer centralised monitoring for websites and social media.

Connecting all of your devices to the same data pool means that multiple users' usage can be managed simultaneously.

Streamline mobile connectivity with data pooling

Data pooling makes managing your company’s data a breeze. Connecting all of your devices to the same data pool means multiple users’ usage can be managed simultaneously. It's a great way to ensure you have the data you need, when you need it.

No more sifting through emails or logging into various portals – all your data is handled via the same bill. Typically, excess usage surcharges are priced at around $10 per gigabyte, meaning you can rack up a few extra downloads without breaking the bank.

Harness the power of the cloud

Deploying new solutions or modifying existing ones can be costly and time-consuming. Traditionally, new infrastructure would have to be physically installed or existing hardware altered in order to facilitate new systems.

However, with cloud computing  most of the hardware requirements are handled off-site, removing the need for on-premises housing and maintenance. Solutions can also be scaled up, scaled down or swapped out as needed, allowing for greater flexibility.

Getting your message out at the right time to the right audience can be challenging if you're constantly having to log in and out of various accounts.

Consolidate tasks

Constantly jumping from one type of task to another can be confusing and distracting. Doing so requires you to switch hats, inhibiting your ability to perceive the big picture and reducing focus.

Grouping like tasks together can help you avoid a constant shift in gears. For example, instead of emailing throughout the day, you might try allotting just an hour each day to resolve your inbox. Doing so will allow you to focus more intently and avoid being reactive in your communications.

Joel Svensson

Joel Svensson is a Melbourne-based freelance writer specialising in politics and business.

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Data Pool is simple, efficient and seamless distribution of data inclusions to those who use it most. It’s the best way to squeeze every last bit of mileage out of your company’s monthly data inclusions.

*This article was originally published as 'The small business owner's guide to mastering the art of streamlining'.

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