There are plenty of job seekers out there, probably with multiple qualifications and outstanding results to match, but are they really what you need? Or at least – are your candidates’ course degrees and exam results the only measure of suitability to the role you’re looking to fill?
Here’s the thing; in the age of automation, it won’t be knowledge-based skills that’re going to empower your business in the future. Success will depend on the attitude of your team and its ability to cross boundaries.
So here’s a few of these skills you should be looking for to help your business break the habit of thinking in disciplinary siloes.
Businesses need to innovate faster than ever before in order to stay ahead of the curve. They need to constantly offer more intuitive products as technology advances, streamline their services and look for emerging gaps in consumer markets. Simply, they need talent that’s capable of learning and adapting to drive constant change.
If there’s one thing that can’t be automated, it’s the interaction between human beings. Social skills will play a large part in any business, whether it’s understanding how to relate to your customer through social media content or in person, to the all-important networking skills and relationship building you’ll need for business development.
Recruiting for creativity in a number of fields will be essential for any business wanting to stay relevant and attract new customers.
There are many ways in which businesses need to call upon the creative skills of its talent pool. From product design, web development, content marketing, algorithms and many more. Recruiting for creativity in a number of fields will be essential for any business wanting to stay relevant and attract new customers.
Making broad assumptions about your customer base isn’t good enough. Businesses want to understand patterns in consumer behaviours and connect with customers so they can target their advertising and marketing on an individual level. The gathering of “big data” will also enable businesses to understand their target audiences on a deeper level which in turn will help drive innovation from within the organisation.
Relating to the customer and keeping them engaged is a crucial component of any brand strategy as the business sector continues to recognise the increasing importance of customer engagement alongside customer service.
Marketing and campaign management
Relating to the customer and keeping them engaged is a crucial component of any brand strategy as the business sector continues to recognise the increasing importance of customer engagement alongside customer service. Whether it be through social media, content marketing or events, marketers will be essential in driving the all-important brand loyalty into the future.
This could capture a number of things. It could be developing the best and latest new website design to help you stand out in the online space, developing intuitive online platforms as part of your product or service offering, or even protecting and securing your business data from outside threats – whatever it is, look for candidates with skills in any of these and you’ll be set up for success in 2017.