Burgerhead founders, James Collins and Aaron Rocca

Tinder for burgers? Melbourne’s Burgerhead app leads people to the best

Pauline Morrissey

Burgers have seen a huge rise in popularity across Australia – from a basic no frills option, to a gourmet fare, burger lovers alike are passionate about where to get their favourite from and are likely just as passionate to share their thoughts on the matter. The beauty of collecting popular opinion is that after enough of them, a trusty consensus will appear for the rest of us on a mission to find the perfect patty.

“There are a ton of overall hospitality apps out there, but none dedicated purely to burgers.”

So – Melbourne based startup, Burgerhead has created an app to help the masses track down the best burgers in Australia. Founders James Collins and Aaron Rocca, both of whom are self-proclaimed burger enthusiasts, were one day craving a good burger in an area they weren’t overly familiar with, and it was then and there that the idea struck.

“We were sitting down at a local, scoffing down some burgers and beers, talking about how a burger finder doesn’t exist,” says Rocca. “There are a ton of overall hospitality apps out there, but none dedicated purely to burgers. We had a notepad and scribbled until the pages ran out.”

“You can swipe right for the burgers you are interested in and left for the burgers you would rather pass on.”

Once the concept was in place, Rocca and Collins went about gathering skilled people to build the app. “Some friends of ours were already in the app game, so we were fortunate enough to be introduced to the right people,” says Rocca. “From here, we were able to lock in our name, trademark, business structure etc. For the marketing side of things, it was a matter of finalising our brand identity and tone of voice and after the product was in place, we started to reach out to those that may have wanted to be a part of it, both in person and online.”

First launched back in 2014, Burgerhead first came onto the market purely as a review app for burgers. Since then, the start-up has seen some updates including a new interface, along with introducing additional Tinder-like features.

Burgerhead now has over 4000 downloads with over 600 daily users.

“You can swipe right for the burgers you are interested in and left for the burgers you would rather pass on,” says Rocca. “The app starts with locating the users’ top-rated local burger venue, then users are able to add in their favourites and leave a review for those not yet popular venues.”

Experiencing significant growth, BurgerHead now has over 4000 downloads with over 600 daily users who are constantly sifting through the Burgerhead venues.

“Obviously our first goal for the future is to grow and to be a frequently used app in the same realm of Instagram or Facebook, says Rocca. “We’d also like to run an annual burger festival and maybe even one day branch out from just burgers, to building apps for other specific functions.”

We just want to keep enjoying the ride and continue to play our part in the burger community!”

With the burger trend only growing throughout Australia, it seems asking someone to go out for a burger is almost as common as asking someone to go for a coffee.

“Part of this growth is the need for technology to keep up with people’s thirst for knowledge and we hope to provide this with Burgerhead,” says Rocca. “And as for us, we just want to keep enjoying the ride and continue to play our part in the burger community!”

Pauline Morrissey

Pauline is a Sydney-based journalist for Domain and is frequently featured amongst various Fairfax Media mastheads including The Sydney Morning Herald and The Age.

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